Porsche X Capcom - In Leon we trust
The most iconic horror game character ever finally learns how to drive
2025 | Hamburg | JvM Sports | CLIENTS: Porsche X Capcom)
How did Porsche turn their brand into the hot topic in the gaming community with just a simple Product placemen? It all began with an announcement at THE GAME AWARDS to partner with the biggest horror franchise, Resident Evil, and give its protagonist LeonS. Kennedy a Porsche Cayenne Turbo GT for the upcoming new game: Resident Evil Requiem.
Fans love Leon. But they didn't trust him with the Porsche. Because he has one well-known skill: crashing everything he drives. So instead of hype, the community felt tension. Seeing Leon in a Porsche didn't excite them. It made them anxious.
But that is exactly what Porsche anticipated and had the right response ready: They gave Leon professional driving lessons. By a Porsche Legend: Patrick Long. In the real world in a real Porsche Cayenne Turbo GT.
Casefilm
While fans expected disaster, Porsche chose to trust Leon. They pushed the Leon and the Cayenne Turbo GT to its limits. And under Patrick Longs supervision it really happened. Leon didn't crash!
The film - Agency Edit
From meme to case
Answering real community insights
The Resident Evil franchise is one of the most iconic in gaming history, and the release of its ninth mainline installment was among the most highly anticipated launches of the year. At the center of the story is Leon S. Kennedy, a fan‑favorite protagonist celebrated not only for his heroism but also for his unintended clumsiness—particularly his infamous history of crashing vehicles. This long‑running community joke became the foundation of the idea, enabling the work to connect authentically with fans while amplifying the cultural relevance and credibility of the partnership.
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Organic views and over 190k likes on Youtube in one week. No media behind it.
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Unique views and over 300k likes on instagram in the first week without media spend.
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Organic media reach.
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