Schwein Gehabt - Ein Horrorspiel der Sparkasse
A story driven singleplayer Fortnite Map that set new technical and visual standards
3 x ADC Silver 4x ADC Bronze
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Lorem
2025 | Hamburg | JvM Sports | CLIENTS: Sparkasse)
Young people experience money almost entirely in virtual form and spend it instantly. The result: a generation without any savings. So how does the Sparkasse, Europe's largest banking network, convince this age group that saving and investments are worth it? With a free horror game featuring a fully-fledged storyline that reintroduces saving to the target audience - right where they spend a lot of money already: in Fortnite, the world's most-played video game.
Casefilm
Top international developers produced the game, in which players must rescue Berta the piggy bank from Tilda, a girl who spends money
on toys rather than saving it. The mission: the Sparkasse building, where both piggy bank and savings are safe. The game launched with a comprehensive, integrated campaign that was celebrated by the community, media, and press - and playfully proved to young people that
finance and saving are anything but scary.
CGI Storytrailer
Singleplayer - Gameplay Trailer
Multiplayer - Gameplay Trailer
Influencer Spupercut
350 M+
Overall campaign reach
158,000+
Unique players
5 Years+
Accumulated organic playtime
Top 3
Global Creative Island ranking
Game developement
A real game with real craft
Top international developers produced “Schwein gehabt”, an outstanding Fortnite map that set new standards visually, audibly, and technologically. Innovative features like a newly developed AI capable of seeing and hearing players, as well as custom-composed, reactive sound design turned “Schwein gehabt” into a truly immersive horror experience. Even Germany’s most popular streamers were part of the game as characters and Easter eggs.
The task
Mission accomplished
The primary objective was to reconnect Sparkasse with a young audience that had become disengaged from the concept of finance and saving. Secondly, the campaign aimed to shift brand perception from conservative and distant to culturally relevant and modern. Another key objective was to generate earned attention by creating an experience compelling enough to spark organic conversations. Finally, the work set out to drive active engagement, encouraging audiences not just to be aware of the game, but to play and enjoy it.
TV appearance
Prome time horror
Schwein gehabt was part of the prime time television show "Schlag den star" in germany as the first computer game ever. The game reached over 500.000 viewers.
Gamescom Takeover
Scaring viewers together with Rocket Beans
Rocket Beans and Schwein gehabt took over the main stage at gamescom and scared the live audiance on sight and on twitch.
Through branded segments, minigames and special social content the game reached over 100.000 viewers.